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      The infinite story of aluminum begins at the drawing board.

      Two persons discussing an extruded profile

      The key to a circular economy is planning for a product’s life cycle already at the drawing board, designing products in recyclable materials that last longer and that can be taken apart and recycled when no longer in use.

      To show you, we decided to make a chair, with sustainability as the design brief.

      aluminum is a 100% recyclable material, and producing recycled aluminum requires only 5% of the energy required to produce primary aluminum.a black background with white text

      Therefore, we need to make sure all our post-consumer aluminum scrap can go back into the loop again and again.

      Post-consumer aluminum scrap is like an unlimited energy bank and plays a vital part in the future of the circular economy.  

      EU Ch1 - fact new

      Illustrating cycle from pre consumer to post consumer scrap via new consumer products such as bicycles or beverage cans

      Did you know?

      About 75 percent of all aluminum ever produced is still in use