As part of the reorganization, the current business areas Aluminium Metal and Aluminium Products will both be divided into two, enlarging the number of business areas in the company from four to six: Energy, Primary Metal, Metal Markets, Rolled Products, Extruded Products and Projects.
All business areas will be represented on the corporate management board.
“The renewal of our organizational model is an important move towards a flatter and more market and operations led organization. The move will also achieve greater coordination throughout Hydro’s integrated value chain,” says President and CEO Eivind Reiten.
“A flatter structure, combined with a streamlined corporate center tailored to our integrated business model, will boost efficiency throughout the entire value chain,” says newly appointed President and CEO Svein Richard Brandtzæg, who is currently head of the Aluminium Products business area, with some 16,500 employees in 40 countries.
“Today’s tough market situation makes these coming changes even more necessary, not least in connection with our efforts to reduce internal costs,” he adds.
Primary Metal, Metal Markets
Aluminium Metal will be split into Primary Metal, with responsibility for all of Hydro’s aluminium metal plants, primary casthouses as well as for bauxite and alumina, and Metal Markets, which will be responsible for metal sales, recycling, remelting and trading.
Hilde Merete Aasheim, who is currently head of Aluminium Metal, will continue as executive vice president for Primary Metal. The head of Metal Markets will be announced at a later date.
Rolled Products, Extruded Products
Aluminium Products will be split into Rolled Products, responsible for Hydro’s rolling mills, and Extruded Products, which will include profiles and building systems.
Rolled Products, which has the major part of its operations in Germany, will continue to be led by Oliver Bell, who has now been appointed executive vice president and becomes a member of Hydro’s corporate management board.
Bell is German and Hydro’s first non-Norwegian corporate management board member.
Extruded Products will be headed by Johnny Undeli, who also becomes a member of the corporate management board. Undeli currently heads Extruded Products Eurasia.
Effective March 30
From Brandtzæg adds that the organizational changes reflect Hydro’s strategy to continue growing as a competitive and leading integrated aluminium company.
All changes will be effective as from March 30, 2009.
Press contact
Contact Halvor Molland
Telephone +47 22532421
Cellular +47 92979797
E-mail Halvor.Molland@hydro.com
Investor contact
Contact Stefan Solberg
Telephone +47 22539280
Cellular +47 91727528
E-mail Stefan.Solberg@hydro.com
Published: January 20, 2009