Brand colors

We have defined our colors with specific values for both print and screen. Always make sure you adhere to these specifications for all applications.

Primary palette

The primary palette consists of five colors, including black and white. Hydro Blue is our main color. It is used in the logo, and extensively throughout the visual identity, carrying the strongest brand recognition.

Hydro Blue	Hydro Light Blue	Hydro Aluminium
Print Pantone U 5395 Pantone C 7546 CMYK 58 34 18 60 Screen RGB 68 77 85 HEX 444D55 Paint & textile RAL 5008 NCS S 7010-R90B Pantone 19-4014 TCX	Print Pantone 7544 CMYK 35 14 11 34 Screen RGB 118 134 146 HEX 768692 Paint & textile RAL 7000 NCS S 5010-B10G Pantone 17-4111 TCX	Print Pantone 877 CMYK 0 0 0 40 Screen RGB 140 140 140 HEX 8C8C8C Paint & textile RAL 9006 NCS S 3000-N Pantone 15-4703 TCX

 

Brand Black	Brand White
Print CMYK 0 0 0 100 Screen RGB 0 0 0 HEX 000000 Paint RAL 9005 NCS S 9000-N	Print CMYK 0 0 0 0 Screen RGB 255 255 255 HEX FFFFFF Paint & textile RAL 9003 NCS S 0500-N

Secondary palette

The secondary palette has been developed to complement our primary colors. It provides versatility in situations where many colors are needed, e.g., to create complex graphs and charts.

Hydro Green	Hydro Warm	Hydro Purple
Print Pantone 562 CMYK 92 30 61 21 Screen RGB 67 128 122 HEX 43807A	Print Pantone 7528 CMYK 5 10 17 16 Screen RGB 197 185 172 HEX C5B9AC	Print Pantone 5185 CMYK 53 81 26 75 Screen RGB 74 48 65 HEX 4A3041

Hydro Bauxite
Print Pantone 7597 CMYK 11 85 93 2 Screen RGB 185 89 70 HEX B95946

Web specific colors

In order to comply with accessibility requirements and for greater flexibility, two tints - one darker and one lighter - of our Aluminium color are available to use on our website.

The dark tint must be used whenever text needs to appear in gray.

The light tint is for subtly separating a certain area from the white background, like in a fact box.

Mid Gray	Light Gray
Screen RGB 117 117 117 HEX 757575	Screen RGB 244 244 244 HEX F4F4F4

Color balance

When designing, you should always think of how to use the different colors in our palette. Below you can see an illustration showing the proportional use of primary colors, secondary colors and the tool colors in Hydro materials.

It is important to use the Brand White color and white space in the design to add personality and a touch of class.