Hydro’s visual identity was designed to reflect who we are as a company and what we do, as well as to help us stand out in a highly competitive market.
Our logotype, colors, typography, imagery and graphics have a big impact on the way our brand is perceived. It is a tool for bringing us together and for effectively communicating to a global audience.
By following these guidelines, you can help ensure that our stakeholders will have a positive and uniform experience of our brand. On the following pages, we will present the most important design elements so that you can continue building our common brand and identity.
![a group of colorful folders a group of colorful folders](/globalassets/07-media/brandcenter/images/core_colors_1920x1080.jpg?quality=85&width=470&height=264&rmode=crop&rsampler=bicubic&rxy=0.5,0.5&compand=true)
![text text](/globalassets/07-media/brandcenter/images/hydro-brand-center6650.png?quality=85&width=470&height=264&rmode=crop&rsampler=bicubic&rxy=0.5,0.5&compand=true)
![a black and white box a black and white box](/globalassets/07-media/brandcenter/images/hydro-brand-center29.png?quality=85&width=470&height=264&rmode=crop&rsampler=bicubic&rxy=0.5,0.5&compand=true)