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      Insights

      Sub-brands

      Hydro has four major sub-brands: Sapa, Technal, Domal and WICONA. They are strong brands and well established within their segments and markets.

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      Sapa, Technal, Domal and WICONA will continue to use their own, existing identity. This includes their own logo.

      In all major communication, Hydro should be endorsed as follows:

      • Sapa – by Hydro
      • Technal – by Hydro
      • Domal – by Hydro
      • WICONA – by Hydro

      This can be done in running text or using the "By Hydro" logo endorsement as shown below.

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