Hydro makes a musical splash in video for the World Cup

Norwegian artist Adelén and teenagers from the Alunorte Rain Forest Team (ARF) participated in a Hydro-sponsored video shoot for a song which will be included in an album for the upcoming FIFA World Cup in Brazil.

May 2, 2014

The video, shot on May 1-2 in Rio de Janeiro, features the song "Olé,” as interpreted by the 17-year-old Norwegian singer Adelén, whose mother is Spanish and father Norwegian. The video is produced and directed by Ray Kay, a leading video producer who has worked with Lady Gaga, Jennifer Lopez, Justin Bieber, Cher and many other famous artists.

Eight students who are part of the "Bola pra Frente, Educação pra Gente" (Never Give up, Education For The People) project at Hydro Alunorte, left the state capital of Belém on April 29, accompanied by the coach, Alberto Muller, who is responsible for community relations at Alunorte.

Once they arrived in Rio, the team got to meet the singer and also hit a ball with her on the beach.

On day 1, the group went to the shootings in the Dona Marta favela. “We chose this place because it captures such good energy,” Kay explains.

“It sums up not only Rio de Janeiro, but the Brazilian atmosphere: happiness, football, colorful places and people. We are enchanted with all we’ve seen and the way we were received here. We have to say thank you to the Dona Marta community.”

An ace player from ARF with an unusual name, Mel Gibson, says, "I am very happy with this opportunity to play with her. I was very nervous, because she is so beautiful. But I will take a lot of good memories in the back to Pará and am very grateful to Hydro for giving me this moment."

Muller, the team's coach and program coordinator, says of the Rio trip and the ARF program: "The team is already well known in Oslo, where the Norway Cup happens every year in July. With this exhibition, we want to overcome barriers and become more recognized. The program can serve as inspiration for the development of young people in other cities and countries.”

The second and final day of shooting will be in Arpoador beach, one of the main attractions of Rio de Janeiro.

The video clip of "Olé" will be released worldwide on June 1. In addition to the Adelén cut , the album "One Love, One Rhythm" includes some big names in the music world, such as Jennifer Lopez, Shakira, Ricky Martin and Carlos Santana, as well as artists on the national scene, like Claudia Leitte, Alexandre Pires, Carlinhos Brown and Arlindo Cruz, among others.

 


Updated: October 11, 2016