2003: Familiar throughout the world

One thousand years ago the Vikings built such sea-worthy ships that they were able to travel far and wide. But this is nothing compared to how far the Viking ship has reached in our time - it sails to the most remote places in the world.

monza market place
ON THE PIAZZA: The picture shows an exhibition truck for Hydro Aluminium Systems in the market place of the Italian town Monza, best known for its race track.

Hydro is the company today that best keeps alive the old Norse Viking ship as a symbol of the ability to travel far afield.

The company was of an international nature from day one. Hydro’s mineral fertilizer products were in demand from customers all over the world. A global network has since been developed for the sale and distribution not only of mineral fertilizer, but also for metal products and oil and gas.

Today Hydro has employees in production and marketing in around 70 countries in all parts of the world. The company is based in Norway, and the values and attitudes that accompany the Viking ship on its journey around the world reflect Scandinavian traditions.

Where we are today

a house in spain with an old hydro poster
A HOUSE WALL IN SPAIN: In May 2002 a journalist and a photographer from Hydro Media were on a reporting tour in Navarra in Spain. They were driving through the village of Marcilla on their way to Peralta, when round a corner they suddenly saw this sign. (Photo: Terje S. Knudsen).

The pictures show that while we must look back to find our roots, we are also present in new areas, taking steps to form the future.

The fact that Hydro’s fertilizer sacks are stolen and filled with goods from other producers indicates that the market associates our trade mark with quality. We note that additional values beyond the product itself are associated with the Viking ship.

A broad presentation of our principles and endeavours within health, safety, environment and corporate social responsibility can be found on our website hydro.com. Hydro is included on the main indexes for sustainable development. This reflects our attitudes and guidelines in relation to:

  • a hydro poster on a greek shop
    IN GREECE: NPK is for sale over the counter from this local grocer in the north of Greece. (Photo: Dag Sunnanå)
    Respect for human rights
  • Standards for health and safety
  • HR policy and employees’ rights
  • Including working life
  • Compensation practice
  • Training opportunities
  • Diversity
  • Social investments

 

The established values that are brought to other countries by the Viking ship are in many ways very different from those associated with the Viking raids of distant times:

We do not accept any form of mobbing, or discrimination on the basis of gender, race, color, religion, national or ethnic origin, sexual orientation, cultural or social background or political opinion. Our employees shall have equal opportunity for career development. We do not allow child labor and do not engage children under the age of 16 in our operations. (Norsk Hydro’s annual report 2002)


Updated: August 4, 2016